How to Make Interactive Websites and Why Do You Need One?

How to Make Interactive Websites and Why Do You Need One?

Put simply, an interactive business website is a portal that interacts with its users through its several elements, such as a button, dropdown, forms, etc. And by interaction, it doesn’t mean allowing the user to “click” and “scroll” but rendering an immersive user experience. An interactive websites essential objective is to offer users a seamless and engaging interface.

An interactive website renders a direct and connected experience to the audience. It propels two-way communication on a medium where you cannot directly link with a user. More importantly, have you wondered how interactive websites benefit users and your business? For instance, suppose a business has hired a custom website development company and directed it to make its portal interactive. The firm would develop a comprehensive strategy around the client’s requirements and, thus, deploy it to ensure both user satisfaction and business growth.

We have studied this process and the need for interactive websites in further detail below.

Why do you Stand in Need of Interactive Websites?

In today’s newfangled digital race, every single business is in a hurry to expand its audience. Most of them, however, fail to remember that increasing traffic on the website is simply not enough. Building customer loyalty through the website should be the prime motive. To ease your confusion when building a collective website, you can either hire website developers or engage with a custom website development company.

For instance, this can be elaborated in a few points mentioned below:

  • An interactive business website can make your website less boring, thus garnering more action.
  • Users spending more time on a website gradually increases conversion rate, decreases bounce rate, and can boost the search engine optimization of your website.
  • More conversions mean you have a better chance of generating more leads.
  • Interactive designs develop a more personalized end-user experience that can result in happy clients.
  • Tied-up users are more likely to maintain a durable relationship with websites.
  • Moderately designed websites create lasting beliefs in user’s minds, resulting in improving brand awareness.
  • Towering the reach encourages users to recommend your website and link back to it.

However, The End Question Is How To Build Interactive Websites.

There are oodles of custom website development companies to search for, each offering unique skills and expertise to help bring your digital vision. Creating an interactive website from scratch is easier, but what if a client already has a website and needs more collective web features?

The initial step is to characterize business objectives and then pin down various touchpoints to know where interacting with customers is good. The main goal of any website should always be to provide users with the information they require, this means fetching them all relevant information on products and services offered. For example, if you sell financial services, having an interest calculator under the toolbar can prove to be very useful.

So, adding up the mentioned interactive elements in your website can benefit you in many ways:

Also Read: Factors to Consider While Developing Cost of a Website

Social Media

It is a fact that social media is the sole marketing program that gives you visibility if done right. Users will spend longer periods of time browsing your site if there are multitudinous ways for them to engage with what they see. Or just to be able to follow your page. Adding on a live feed from your social media page to keep users updated.

Interactive Tools and Page Elements

Simple interactive tools like panel games, math tools, tax calculators, etc., connect your users with business objectives. Even enhance your page elements by adding something interesting and attractive to it, for example, on scroll or on-click loading/animation, navigation with clicks on image stories, and much more.

Integrating easy software tools that can give your users instant results has proven to boost user engagement.


Widgets are probably the highest level of interactivity you can offer on a website. There are creative features you refer to while serving your spectators.

Here’s a small to-do list,

  • Google Maps provides a great way to improve interactivity, especially when they are clickable.
  • Voting and transparent results of previous polls help increase engagement.
  • Search performance eases the user from the pain of steer through the website.
  • Newsletters can keep your users coming back to your website for more updates.
  • Slideshows put forward a great way to engage users and can make them want to keep moving to the next image.
  • Ratings are a quick and interesting method of getting instant feedback that can improve your services.


Allowing users to connect with you via a contact form is a good way to get in touch with them. Not only does it let you grow your database of leads, but it is also a gratifying way of saying, “We care.” For instance, feedback forms let you identify your strengths and weaknesses via the best

Source – your viewers.

Also Read: Why Website Performance is Important for Your eCommerce Website?

User-generated Content (UGC)

Letting your users add their content to your website is a considerable way to improve interactivity. Therefore, this can be done in the form of comments on your blogs/articles section, submitting images, or even creating a small discussion forum.

Interactive Websites using Drupal

Briefing: Drupal is a free, open-source content management system (CMS) for building amazing digital experiences managing websites, e-commerce stores, and other types of digital content.

When you hire website developers, you will come to the other side of multiple options in the form of modules and features that can immediately turn your static website into an interactive one. In addition, there are a variety of modules that encourage interactivity, like the Search API, Contact Forms module, Social Media module, Slideshow module, and immeasurably more.


You will need to create an interactive business website to keep your users engaged. A website that compels users to respond, communicate, and hang in there for longer. Interactivity isn’t limited to these categories, there are plenty of ways to incorporate interaction into your website.

An interactive website can become the hallmark of your brand by providing a good deal of interactive elements that draw them in and bring them back again and again.

Author Bio:

I am Emily White and I work at CSSChopper Company, a leading web development company, as a Tech Manager. I love coding and also like to create quality content for my audience. In my free time, I write articles and blogs to provide the best information to my audience.


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