Effective Strategies to Boost Mobile App Downloads
So, you have developed your mobile app uploaded it to the app stores and it is now accessible for download by users. That is a significant feat! This only covers half of the problem. The challenge is to encourage users to download your app. One of the factors influencing its performance is the amount of mobile app downloads.
You might have made a terrific app. You have gone to great lengths to make it the ideal go-to app for your target demographic from its design to its functionality but none of that counts if no one uses it.
Before we go into the techniques, make sure your product is properly optimised for the App Store. That is the foundation that must be strong for your mobile app to thrive. When correctly optimised the SEO helps your website and content rank higher in search engines, whereas ASO helps your app acquire visibility in the app store.
App store optimisation includes optimising information with relevant keywords, creating a memorable app icon, including screenshots and localising keywords by nation store. After the essentials are covered focus on the other options such as employing a top custom mobile app development firm for your app and increasing app installs.
Effective Strategies to Boost Mobile App Downloads
Effectively market your app
Depending on your entire budget, you must utilise the resources within a couple of weeks or days. Promote your advertising through the media sources that your intended consumer likes which may include:
- Use of social media
- Email Marketing SMS Marketing Sites like Reddit and Digg
- App directories for content marketing
- Blogs/magazines that are relevant
Many app users will come from searches that are organic, while others will come from your online version’s landing page. As an outcome, you should build a website.
Use social media to your advantage
Using social media networks to market your mobile app can lead to a large boost in downloads. When used effectively the platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube and many more can provide spectacular results.
If your app is largely for business executives, LinkedIn and Twitter are good possibilities whereas Facebook and Instagram are most effective at attracting young users.
Also Read : Best 8 Benefits Of Mobile App Development For Your Business
Marketing with Influencers
Influencer marketing is one of the most successful techniques for growing mobile app downloads nowadays.
Influencer marketing is comparable to brand endorsement, with the primary difference being the scale on which it is implemented. While the latter is a style of advertising in which well-known celebrities demand a high amount of support for a product, the former involves someone with a significant social media following who might be viewed as a valued resource by your target audience.
A firm that wants to market an app based on excellent diet programs and routines for example, could contact a well-known dietician who has a significant following and good reputation.
Appropriately name and describe your app
So, if you would like users to keep in mind your app title, it should be specific and relevant. Your app’s name should be short, memorable and quick to type. While mobile app shops allowing you to use up to 225 characters, you need only utilise roughly 25 of them.
On the other hand, a SaaS development company should prioritise ASO and SEO activities. It works comparable to a website’s Meta description element it is not accessible in the app store.
Include a download link or links in your email signature.
Email marketing may appear to be out of date, but it remains an increasingly common means for businesses to interact with those who subscribe and share latest developments, profits, and other important details about their brand. In addition, email marketing can assist you increase app installs.
Include the brand logo and a link to your app in the email signature section which would have been absent if you hadn’t already established an app for your brand. Various email providers offer different directions for setting up or modifying an email signature, so search up the guidelines for the one you’re using.
Design a QR Code
When users scan your app’s QR code, it will take them to the app store, allowing you to improve the number of mobile app installations. They’re an excellent choice considering that they can travel essentially anyplace.
You may insert your QR code on business cards, advertisement posters, banner ads, local retailers, and other locations. Furthermore, a number of famous businesses, such Netflix and Porsche, have employed QR codes for a variety of functions, which we see no explanation why you shouldn’t, too.
Produce an Insightful Video
In comparison, videos outperform text and graphics. According to Wyzowl’s research, 85 percent of firms utilise video as a marketing tool, while 92 percent of marketers believe video is a key aspect of their marketing plan. In terms of customer impression, 84% of users were encouraged to download an app after watching a video.
Videos have a big impact on people’s decisions to buy a product or download an app. However, unless they are familiar with the topic, most individuals avoid watching lengthy movies. As a result, create a few details video (no more than a minute) that describes your app and how to use it.
Also Read: How Artificial Intelligence Is Revolutionizing Mobile App Development
Last Thoughts
There are numerous techniques to improve the number of your mobile app downloads. You may also try writing a guest post, issuing a press release and also advertising the app on your blog also with answering queries about your app on platforms such as Quora and Reddit submitting your app to application submission sites and so on. It may not be easy to persuade your consumers to download the app, but perseverance is essential. There is no immediate fix for success. However, we believe the tactics outlined above have given you enough information to popularise your cross-platform mobile app development and increase installs.
