Best Way to Optimize Google Ads for Relevance Audience

Modifying your ads to fit your potential customers’ interests increases your chances of being noticed by them and converting them into real customers. This is a best practice that can be applied to all online advertising campaigns. In this article we will share some tips and strategies to help you optimize Google ads for the relevant audience.

Targeting Similarity Audiences

Creating similar audiences in Google Ads allows you to target groups of people with similar interests and habits. If you own a clothes store in New York City you can target a demographic of New York City residents who enjoy shopping online or wearing jeans. This way that your advertising will only appear when consumers in this demographic are looking for apparel retailers in New York City rather than somewhere else in the country or the world.

Also Read: 6 Different Types of Visual Content to Increase Website Traffic

Run search query reports

Google search query reports can be a goldmine of information for optimizing your ads. They provide insights into what people are searching for and how many times they searched for it. The trick is to make sure that your ad appears when people are looking for it.

Also, dynamic creative optimization Google is the process of changing your Google AdWords ads based on visitor behavior. Dynamic creatives can be changed in real-time, and they’re particularly useful for retargeting.

Use the search query report to find out:

What people are searching for (and not finding)
Why they’re not finding you
What you should bid on certain keywords

Write compelling ads

The ad copy is the text that appears in an AdWords ad. It’s your opportunity to make a first impression and you should optimize Google ads that will inspire users to click through.

Use a call-to-action: Give people a reason to click by providing them with a clear action step.
Be specific about what you are offering and why it is valuable: Be clear about what you are offering at all times so that people know exactly what they’re getting from purchasing from your business or signing up for your service/membership/etc.

Play with your keyword match types

This is one of the few ways to optimize google ads. While you are at the campaign level, it is important to play with different keyword match types. Each one is tailored towards a different type of keyword and will help you hone in on the right ones. A broad match will give you a wider range of results, but this also means that some irrelevant keywords might appear as well. These should be removed or changed accordingly.

A modified broad match is similar to a broad match except that it does not let any words that are not related to your product show up. This can help eliminate some irrelevant searches from showing up in your ads which may improve the relevance and reduce costs at the same time!

Also Read: How Do I Become a Digital Marketer with No Experience?

Segment your campaigns by keyword type, network and audience

There are a lot of factors to consider when creating your ads and the best way to optimize Google Ads for relevance is by segmenting your campaigns by keyword type, network, audience and device.

Create separate ad groups for search terms that have different meanings or that only apply to one platform (e.g., desktop vs mobile).
Create separate ad groups for search terms that have similar meanings but are used more often on different platforms (e.g., laptop vs desktop).
Use dynamic placements so that you can show relevant ads based on where people are searching in addition to what they’re searching for. Example shows as to Set up an ad group with “travel” as its keyword if travel is most likely going to be searched during the summer months when people plan vacations; this way you’ll avoid showing irrelevant ads during the off-season!

Use the right structure for your ad group account

This is the most successful way to optimize Google ads campaigns. You can structure your ad group account to optimize for relevance in a number of ways. The most important thing to remember is that the ad group structure should be based on your business goals and your audience also with various other factors. For example, suppose you are trying to reach out to a specific audience segment or increase conversions for a particular product. In that case it is necessary that you use an appropriate ad group structure.

Ad Group Structure:

Business Goals (e.g., increase brand awareness)
Audience (e.g., people who live in New York City)
Ad Creatives (e.g., video ads vs static text ads)
Ad Extensions

Monitor and optimize based on metrics that matter to your business

To get started, you should set a goal that is specific to your business. Once you’ve done that take a look at the data you have and use it to make decisions about how best to optimize a smart shopping campaign. No two businesses are the same some might focus on getting more clicks or leads from their ads others might want people to spend more money with them or fill out a lead form for additional information about their products or services.

A top digital marketing agency opined that regardless of which metric(s) are most important for your business, tracking them can help improve your AdWords account in the years ahead by providing actionable insights into what is working and what is not.

Final words

Google Adwords optimisation is an excellent tool however it is not always flawless. It is up to you to ensure that every advertising dollar is well spent. By following the basic tactics that we went over today you can greatly boost your click through rates and ensure that only people looking for what you’re offering see your ads.