9 Powerful Ways To Use Artificial Intelligence In eCommerce
With the rising demand for consumerism, the eCommerce industry is hunting opportunities to ease the customer’s experience. know the 9 powerful ways to use Artificial Intelligence in eCommerce.
Not just a website with easy navigation, updated information, etc. but incorporating technological advances into the system. Artificial Intelligence is leading the way. Today your customers need a personalized user experience from the moment they think about purchasing a product, searching for it online, or making a purchase to post-sale support.
Delivering such an experience consistently with maintaining quality is possible only through Artificial intelligence tools. These non-human interactions were predicted to take over 85% of the customer interactions by 2020 and it might have even crossed the number.
Big eCommerce websites like Amazon, Flipkart, etc. have been using these tools for the past 5 years. Also, many big technology giants like Google, Microsoft, Yahoo, Facebook Meta, etc. have already invested millions of dollars in the development of AI.
AI humanizes customer interaction in a flawless manner with 24/7 availability to the customers. And with the constant development of its technology, the future of eCommerce experience through AI is next level.
Now let’s understand how AI has enhanced Ecommerce engagement in 9 powerful ways.
1. Personalized Search Results
You want your target customers to encounter your products whenever they search for anything related to it. For example, a user liking posts of Commerce Cloud solutions or reads its information. Then if you are a cloud solution provider, the user will be served with your product’s information in any way which the customer desires. It may be a google discover a post, or social media post or through advertisements while surfing websites.
This feature works through a natural language process (NLP) used by AI to contextualize and enhance the search results as per the search intent. Along with this, AI also uses visual search capabilities which match the products with the search intent. This helps the users to shop for the things they were looking for rather than unnecessary suggestions.
2. 24/7 Available Virtual Support Through Chatbots
To handle multiple touchpoints and all-time available customer service, AI introduced ‘conversational commerce as a medium to enhance the interaction with the customers online smoothly and efficiently.
‘Chatbots’ is a cost-effective method of customer service providing ample opportunities of handling operations and marketing by:
- Finding a product related to an uploaded image
- Sorting out the best products as per user’s choices
- Providing multiple options to the customers without them thinking about it
- Answering accurately to the customer’s questions
And many such benefits are still to be explored.
Your saas-based or custom eCommerce platform should have a chatbot integrated into the shopping cart as it provides ease for your customers too and precise customer choices and behavior data to the eCommerce websites. This data helps them to improvise the customer service experience by enhancing the chatbot system.
3. Integration With household Items
AI has no limitations and integrating with household items is one of its achievements. This feature has the maximum potential to track the consumer’s behavior as you are virtual with them 24/7 through AI.
It’s not only Alexa that follows the customer’s commands to manage the household appliances like turning lights on or off, playing music, answering general questions, etc. LG has also launched its virtual assistant and webOS software which is in-built into a small screen on the door of its refrigerator.
With this, the users share their queries, choices, happy points, etc. which when collected into a data sheet, becomes the purest form of primary customer behavior data. You don’t need any other tools or technologies to cater to your target customers’ data when AI provides you with direct communication with your customers.
4. Connecting With Virtual Assistants
Well not just household items, AI has already taken a soft space in your users’ homes and has become a part of their family.
Google Now, Alexa, and Siri are taking the lead as accepted AI humans by the customers with which they interact and share all of their day-to-day activities information.
For example, customers interact with Alexa through Amazon Echo for answers like flight availability to destinations, the temperature outside, traffic situations to plan the travel, availability of medical or grocery shops in a new place, etc. This excites the customers and increases their tendency to purchase through eCommerce websites suggested by virtual assistants.
5. Personal Virtual Shoppers
It is always good to have human assisting shoppers informing about the products and helping in making a purchase choice. But sometimes shoppers need quick purchases without consuming time and getting disturbed by humans.
To tackle this, eCommerce giants have already placed virtual shoppers who prepare your shopping lists as per your previous purchases or your choices fed into them with time, schedule the availability from the nearest store, place an order, and with just one click pay for the order with home delivery option.
Amazon Go is a brilliant example of a virtual shopper following the smart shopping experience with no queue payments and easy exit options.
Also Read: Sales Funnel Explained In Just 5 Minutes
6. Building An Assortment Intelligence Tool
Nowadays every online shopper wants to buy in bulk to save delivery charges and time consumption for multiple order processes.
Ecommerce websites have started providing product mixes as per the customer’s choices in the past and discount pricing according to the competition in the market. To tackle this, AI offers an ‘assortment intelligence’ tool to eCommerce businesses which provides 24/7 visibility with valuable insights into the competitors’ product assortments.
With this feature, businesses can analyze percentage overlap with their competitors on the basis of product and pricing segmentation. The tool also helps businesses to adjust their own pricing of the product mix as compared to the competitors quickly.
This improves the retail business’s performance with accurate assortment and planning decisions.
7. Sales Generation Through Wearables
Small devices like Amazon Echo are not the only favorite virtual family members for your customers. Another famous technology that is fancy and smart at the same time is attached to humans 24/7 – smartwatches.
With popular wearable technology like the Apple Watch, Fitbit, etc. companies saw this as the biggest opportunity to access humans in a microscopic manner. But do you know how it is beneficial for eCommerce companies?
Well, wearables collect data that is beyond the scope of even eCommerce websites fitted with AI tools. With in-depth data like heart rate, sleeping time, calories burnt, phone activity, etc. eCommerce selects the best choices for the users related to the information gathered.
For example, if you are running daily, then AI will record this data and you will be suggested on your google feed or website advertisements to buy athletic shoes that improve your foot health and speed.
8. Combating Fake Reviews
Well AI is not just beneficial to improvement but is also helpful in combating fake reviews.
In the technical world, Astroturfing is the word that defines a black practice by competitors or fake users to create false reviews that a reasonable customer might believe to be true.
To solve this problem, AI pushes and filters those reviews which are found to be helpful by other users or highlights reviews from verified customers.
This allows customers to differentiate between fake and true reviews.
9. Retargeting Potential Customers
It is already a long-term and hard process to collect customer data and it takes more of it to analyze and implement with the insights from it.
When it comes to customers entering the stores, spending time in the store, different time to different products, leaving the store with the purchase or a desire to do so in the future. The traditional way to handle this is by customer interactions through the sales team but it isn’t feasible anymore.
AI empowers e-commerce to collect such data and itself suggests marketing and customer retargeting strategies. It records the customer’s dwell time in the store accessing a product, for eg., a laptop, then that information will be captured with the facial recognition feature.
Next time when the same customer enters the store, the AI-captured information will help eCommerce convert the opportunity into a sale with its suggested strategies to acquire the customer.
AI helps eCommerce read the minds and emotions of the customers without interacting with them physically.
Artificial intelligence is a boon to eCommerce businesses to enhance the customer experience in a personalized manner. With chatbots, virtual assistants, etc. eCommerce has entered into a new level of consumerism which creates a positive impact on the community.
Though AI might create privacy issues for the customers, the beauty of it is that the customers have full liberty to interact with it on their own terms.
Also Read: custom eCommerce platform
So, how is your eCommerce business upgrading to AI tools? Which AI tool interacts in the most effective way with your customers? Let us know your thoughts.